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Awesome! Popularity of Equestrian Sports Growing By Leaps & Bounds.

Posted by on Oct 17th, 2010 and filed under Horse's Mouth. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

I am soooo excited by all the amazing new changes in the Equestrian World. Did you watch the 2010 Games on NBC? I know. ME TOO! And, the attendance was AMAZING! By the closing day of the Alltech FEI World Equestrian Games, total attendance topped half a million.

Sunday’s attendance came in at 38,682, bringing the total for the event to 507,022.

“We are incredibly pleased with the number of spectators who have joined us at the Games over these 16 days,” said World Games 2010 Foundation CEO Jamie Link. “We are overwhelmed with the positive comments and remarks we have received about their experiences on the park, viewing competition, and with our volunteers. By their measure, these Games have been a great success.”

Daily attendance totals avereaged from 25,000 to 35,000 throughout the event. The biggest days on the park occurred on October 1, when 46,496 attendees packed the park on a day that concluded in a fantastic Dressage Freestyle competition under the lights of Rolex Stadium; as well as October 2, when Eventing Cross Country brought 50,818 attendees to the grounds.

Member of U.S. Para Equestrian Team

Member of U.S. Para Equestrian Team

Attendance was bolstered by several sold-out rounds of competition, including reining, vaulting, and dressage and para-dressage sessions.

2010 FEI Driving Competition

2010 FEI Driving Competition

Attendance figures include media, athletes, and volunteers who entered the grounds daily, in addition to tickets spectators and children under the age of 12 who did not require a ticket for entry on most days of competition.

About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Federation Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States.

The Games will be broadcast on NBC Sports, which marks the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $167 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan, Kentucky Ale, and Rood and Riddle Equine Hospital. For more information on the Alltech FEI World Equestrian Games please visit,

About Alltech

US Cross Country Rider Rebecca Holder

US Cross Country Rider Rebecca Holder

Founded by Dr. Pearse Lyons, Alltech is a global animal health and nutrition company with 30 years’ experience in developing natural products that are scientifically proven to enhance animal health and performance. With more than 2300 employees in 120 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle East, Africa and Asia. For downloadable press resources and information, visit

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